The Voice of Wellness Guests, Globally
Jonara is an independent institution dedicated to understanding, measuring, and elevating the luxury spa and wellness experience documenting guest expectations, defining operational standards, and auditing performance across global markets.
Built on one principle: standards must come from guests.
Jonara produces three things:
Guest Voice Reports — independent research publications built on the verified responses of wellness guests across dozens of nationalities and professional backgrounds.
The Jonara Standard — a diagnostic framework that translates guest expectations into measurable operational criteria, updated with every new research cycle.
Confidential Audits — unannounced, full-day assessments of luxury spa and wellness properties, scored against that framework and delivered as precise, actionable intelligence.
Everything Jonara produces is independent, evidence-grounded, and built for one purpose: giving luxury wellness properties the clarity to align their operations with the expectations of the global guest.
About Jonara
Who we are, why we exist, and the principle behind everything we do.
Jonara Insights
Independent Guest Voice Reports on the global luxury spa and wellness experience.
The Jonara Standard
Our diagnostic framework and the Confidential Audit service that applies it to your property.
Contact Us
Commission a Confidential Audit, license a report, or discuss a partnership.